The Marketing Bet That Bought His Freedom with Bobby Suarez
Show notes
From mortgage broker to eight figure wholesaler
On this episode of The Real Estate Investing Club, host Gabriel Petersen sits down with Bobby Suarez, founder of Rezzie.com and SellToBobby.com, to break down how he built one of South Florida's most recognized real estate investing brands. Bobby started in mortgages at 18, helped a hedge fund acquire nearly 1,000 single family rentals a month, then launched his own fix and flip and wholesaling company from scratch. If you are searching for real estate investing strategies, motivated seller marketing, or how to scale a wholesaling business, this conversation is packed with real numbers and real lessons.
Why bobby ditched cold calling for tv ads
Most real estate investors rely on cold calling, cold texting, and direct mail to find motivated sellers. Bobby explains why he walked away from outbound marketing entirely and rebuilt his lead generation around TV, radio, and billboard advertising instead. He shares the exact weekly ad spend required to compete in a major metro like Miami, why the first six months of any new marketing channel feel painful, and how repetition on TV builds the kind of trust that turns strangers into referral sources. This episode is a masterclass in real estate marketing and brand building for wholesalers and house flippers who want to generate their own seller leads instead of depending on other people's deals.
Inside rezzie: fixing the wholesale real estate industry
Bobby also unpacks Rezzie, the off market marketplace he built to professionalize wholesale real estate and eliminate daisy chaining between wholesalers. He walks through how VIP buyer lists work, how dispositions agents use buyer analytics to move deals faster, and how investors can build a private, spam free buyers list instead of relying on shared spreadsheets. If you are a real estate wholesaler, cash buyer, or dispositions manager looking for better deal flow and buyer management tools, this section breaks down exactly how the platform works and how to get started.
AI, agents, and the future of real estate lead management
Later in the episode, Bobby and Gabe dig into how artificial intelligence is already changing real estate investing operations. Bobby shares how his AI phone agent, Sarah, handles after hours and overflow calls, gathers seller information, and pushes notes directly into his CRM, plus why he is still hesitant to let AI handle closing conversations with motivated sellers. This is a must listen for investors curious about AI tools for real estate lead management, seller communication, and scaling an acquisitions team without adding headcount.
Bobby closes out the episode with the one piece of advice he wishes he had at 19, his favorite metro for real estate investing right now, and the biggest lesson learned from a deal that went sideways. Whether you are brand new to wholesaling or scaling a multi market acquisitions company, this episode of The Real Estate Investing Club gives you a real blueprint for building wealth through real estate.
Want to learn more about our guest? Connect here: Instagram
